November 30, 2010 
SoSly 
Blue Nile a famous website among women who dream of getting that big rock on their finger has just hit it big with it’s own iphone app. Forbes is reporting that a ring worth $250,000 was sold through the Blue Nile app (Link). Pretty nifty app I must say as it even integrates with paypal to lure you in and spend money.
Forbes States: …
Blue Nile is the online website dear to the hearts of many hopeful girlfriends: on it one can design an engagement ring from a wide choice of stones, settings and prices. Its main shoppers, though, are men – a group to whom Blue Nile has taken considerable pains to target. That list of top ten engagement rings on the homepage? It was put together with the befuddled male shopper in mind. So were the mobile tools the site launched in recent months, including a new iPad app.
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