Apple To Launch “iTunes Replay” Service?

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Is Apple trying to gain a foothold on the entire entertainment market? Well Peter Misek of Jefferies certainly makes it seem so.

“As part of Apple’s roll-out of cloud video services (and eventually an iTV), we believe Apple has unannounced deals with all/most of the studios/TV networks that are similar to the subscription streaming deal between Amazon and CBS.”

Amazon and CBS recently struck a deal giving Amazon the right to stream old CBS shows. Recently, CBS CEO Les Moonves said, “We hear about Apple wanting to buy content, and Google. Et cetera, et cetera. And Microsoft.”

A report from AppAdvice does nothing if not confirm this story.

In a nutshell, iTunes Replay is an extension to what Apple is already doing with iCloud and free re-downloads of previously purchased music. As Apple secures the remaining rights, TV Shows as well as Movies in iTunes will be given little arrow indicating whether they’re “iTunes Replay eligible”, that is, available to be downloaded subsequent times. Note that some content will unfortunately only be available to download five times and we don’t know how streaming will count towards that limit.

Depending on how streaming effects the replays, iTunes Replay could be a big hit. Hopefully Apple has thought this whole thing through in order to make us, the consumers (not their wallets), happier.

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