Sony Designing Mobile Phone/PSP Hybrid to Better Compete Against iPhone?
As recently as May Sony has itself stated that a PSP phone “could happen,” and now a report from Nikkei business daily states that Sony is planning on putting together a team as early as next month to build product that would act as a combination of a PSP and a Sony Ericsson handset. It makes plenty of sense, both as a differentiation from Nintendo and as a confrontation of the looming iPhone threat — and hey, it might also act as a decent salve over the lukewarm reception of the pricey PSPgo. Unfortunately, if Sony is just about to get started on this, we likely wouldn’t be looking at any resulting product for a while to come. Sony declined comment according to Reuters, which doesn’t mean a whole lot, but it’s worth keeping in mind that we’ve been hearing this sort of rumoring since back when the N-Gage (as a product) was still almost relevant.
TOKYO (Reuters) – Sony Corp is considering developing a cellphone-game gear hybrid in a bid to better compete with Apple Inc’s highly popular iPod and iPhone, the Nikkei business daily said on Saturday.
The Japanese electronics and entertainment conglomerate launched its first Walkman three decades ago, dominating the portable music player market, but it has been running far behind the iPod and iPhone in recent years.
Sony plans to set up a project team as early as July to develop a new product that combines functions of its portable game player and Sony Ericsson’s mobile phones, the Nikkei said.
Sony Ericsson is a cellphone joint venture between Sony and Sweden’s Ericsson.
A growing number of game-makers including Capcom Co Ltd and Square Enix Holdings are now offering software for the iPod and iPhone to take advantage of the Apple products’ popularity, posing a threat to Sony’s PlayStation Portable and Nintendo Co Ltd’s DS.
A Sony spokesman declined to comment on the report.
Via xsellize