AT&T Attempts To Cool Rumors Of Tiered iPhone Data Plans

December 18, 2009 :: Posted by - SoSly :: Category - News

An AT&T executive this week made comments to assure customers that the exclusive carrier of the iPhone in the U.S. will not implement tiered data plans.

The comments from Ralph de la Vega, president and CEO of mobility and consumer markets, came just a week after the AT&T official said the company would likely provide incentives to encourage bandwidth-hogging customers to “reduce or modify their usage.” What kind of incentives were never made clear, though de la Vega said it is inevitable that high-bandwidth users will be charged for what they consume.
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AT&T Says iPhone Usage Based Pricing is Inevitable

December 09, 2009 :: Posted by - SoSly :: Category - News

AT&T told investors at a USB conference in New York that it will give high bandwidth users incentives to “reduce or modify their usage”.

Amidst poor public perception due to a network issues, AT&T has decided put iPhone users who watch video on tighter leashes, according to an Associated Press report.

AT&T head of consumer services, Ralph de la Vega declined to comment on when these “incentives” would happen but said that usage-based pricing for data is inevitable.

“We need to educate the customer … We’ve got to get them to understand what represents a megabyte of data,” de la Vega said. “We’re improving all our systems to let consumers get real-time information on their data usage.”

De la Vega says three percent of “smart” phone users are consuming 40 percent of the network capacity with a majority of the high-bandwidth activity being video and audio streaming.

I can’t help but think announcements like these worsen the public perception of AT&T. The last thing unhappy customers want to hear is that if they watch video or use Skype they will be paying more.

Via iclarified.com

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