McGraw-Hill Spills The Beans On An Unreleased Apple Tablet??

January 26, 2010 :: Posted by - SoSly :: Category - News


McGraw-Hill’s CEO Terry McGraw is obviously very excited that he’s been asked to work with Apple on a brand new type of computer, and he just couldn’t wait another 24 hours to tell somebody — he showed up on CNBC today to talk about his company’s latest earnings, and he more or less spills the beans, saying that Apple will “make their announcement tomorrow,” that the tablet will be “based on the iPhone operating system,” and that it “will be transferable” (so anything on iTunes now will go straight on the tablet?). Read more…

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Apple Takes Home Top Honors in Adweek’s Best of the 2000s

December 14, 2009 :: Posted by - SoSly :: Category - News

Apple has taken home top honors in six different categories of Adweek’s Best of the 2000s.

To wind up the 21st century’s first decade, we’ve spent the past month working on a list of the best and brightest in the branding, marketing, media and agency world in 33 categories over the past 10 years.

Marketer of the Decade (Steve Jobs):
When Steve Jobs returned to a struggling Apple in 1997, he brought back his original agency, TBWA\Chiat\Day, with specific instructions: Buy us some time. Jobs knew that the iMac could well save the company he’d founded in 1976 (he’d left a decade later, after a management shakeup)—but the new model was 12 months off. Meanwhile, to let the world know Apple was not going away, Jobs needed a rallying cry—something to remind the core following of Apple’s rebel spirit. The result: “Think different.”… Read more…

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Apple Moves Up to #20 on ‘Best Global Brands’ List

September 22, 2009 :: Posted by - SoSly :: Category - News

Macsimum News notes that Apple has moved up to #20 on market research firm Interbrand’s annual ‘Best Global Brands’ list. Interbrand pegged Apple’s “brand” at a value of $US15.4 billion, up 12% from 2008 and enough to boost Apple to #20 from #24 in the rankings.

The recession won’t take a bite out of this Apple. Declining Mac sales and fears for the company’s future without brand visionary Steve Jobs, were outweighed by record high iPod sales, doubling sales for the iPod Touch, and all-time high market share for Mac OS software. Price might be a barrier for cost-conscious consumers, but Apple responded quickly with high margin, low-priced products like the US $99 iPhone and a new, voice-activated iPod Shuffle. The Apple brand is the most supported within its industry, and among the most iconic of relatively young brands in the world.

The 2009 list was headed by Coca-Cola, IBM, and Microsoft, although Apple had the second-greatest increase in brand value (by percentage) after Google’s 25% increase among the top 25 companies on the list.

Via macrumors.com

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