Apple has taken home top honors in six different categories of Adweek’s Best of the 2000s.
To wind up the 21st century’s first decade, we’ve spent the past month working on a list of the best and brightest in the branding, marketing, media and agency world in 33 categories over the past 10 years.
Marketer of the Decade (Steve Jobs):
When Steve Jobs returned to a struggling Apple in 1997, he brought back his original agency, TBWA\Chiat\Day, with specific instructions: Buy us some time. Jobs knew that the iMac could well save the company he’d founded in 1976 (he’d left a decade later, after a management shakeup)—but the new model was 12 months off. Meanwhile, to let the world know Apple was not going away, Jobs needed a rallying cry—something to remind the core following of Apple’s rebel spirit. The result: “Think different.”… Read more…