Goodbye Soccer Moms, Hello iPhone Moms

September 06, 2009 :: Posted by - SoSly :: Category - News

Image from becksliverman

An interesting article in the Pioneer Press this weekend illustrates how the “soccer mom” is rapidly being replaced by the “iPhone mom.”

Quote:
When Laurie Jesch-Kulseth gets a craving for fennel while at the supermarket with her two young kids, she doesn’t just grab a batch of the tasty herb and head for the register. She whips out her iPhone, searches the Web for a good recipe incorporating fennel, fetches the extra ingredients and has a family dinner on the table within hours. Ah, the power.

Indeed, the iPhone has revolutionized the convenience with which we lead our lives. But the article inadvertently exposes a reality that many of us may be noticing in our own lives – that the moms we know or call our own typically use their iPhone in the most bare-bones way possible.

The matriarchs chronicled by Laurie Jesch-Kulseth in this Pioneer Press piece showcase how the iPhone helps moms stay organized, check the weather, make shopping lists, program “ICE” into their phones, etc. It really doesn’t get any cooler than that for the new generation of “iPhone moms.” And I, for one Read more…