Apple’s retail “experts” — a new position that will serve as a roaming counterpart to existing “geniuses” at brick-and-mortar locations — are expected to debut in stores in a matter of weeks, people familiar with the matter have told AppleInsider.
Interviewing for the expert position is said to start this week at the company’s retail outlets, and Apple plans to debut the new personnel in about two weeks. Originally, the “expert” title was only available to current Apple Store employees who sought a promotion within the company.
Apple has referred to the experts as “Family Room expertise out in the Red Zone.” The “Family Room” at an Apple Store is known to customers as the Genius Bar. The “Red Zone” equates to the sales floor.
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