January 06, 2010 :: Posted by - SoSly :: Category - News
Former Apple Senior Marketing Manager John Martellaro today penned an interesting piece describing the company’s strategy for issuing controlled leaks, pointing to Monday’s Wall Street Journal article on Apple’s tablet device as a likely instance of such an information release.
Martellaro notes that Apple engages in the practice of controlled leaks for a number of reasons, including motivational, market research, competitive, and hype-building concerns. Controlled leaks, which are always conducted in person or over the phone in order to leave no paper trail, also serve as a prime way for Apple to disseminate information while still appearing to maintain its veil of secrecy about unreleased products. Read more…